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The Story of #Sareenotsorry Movement

Hello fashionistas! We are back again to this space of fashion scoop. We are here with an interesting scoop or rather a story about something.

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The story is about a movement which has made its way to social media and is termed as #Sareenotsorry movement.

A Delhi mall was stormed by a group of 50 women in flashmob fashion, claiming that they were celebrating the Indian heritage. Vandana Gupta, who is the co-founder of Devditi told the Hindustan Times, “We wanted to revive the culture of draping sari in a fun way so that the weaves get the kind of attention they deserve.”

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Devditi is a group aiming to the empowerment of Indian women and the main motive of this group is to celebrate or saree together in various initiatives. In the Delhi mall, they organized a dance routine on quite a few numbers of Bollywood hits and this unique thing came to the headlines.

A video of this initiative is going rounds in the social media and is being shared with a number of pro-saree hashtags on Twitter, #sareenotsorry is among these hashtags.

The main brain behind this #sareenotsorry is Tanya Rawal who is a professor at the University of California at Riverside. Recently she has been back to California from a vacation to India with many sarees from her family member and her mother especially.

She started this #sareenotsorry initially just for the sake of her family to witness what is going on in her life, posting her saree draping photographs on Instagram using the hashtag #sareenotsorry.

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But in the recent few weeks, this hashtag has changed direction into somewhat political movement to grasp the traditional Indian garment and fight off stigma, to be precise a stand against xenophobia and help the Indian-American women to convey what is the meaning of being an Indian in today’s world.

This movement has gone viral and many of the women are putting their photographs wearing sarees in Twitter and Instagram. Rawal said, “Photos of women wearing their sarees are especially powerful, because clothing can be crucial for negotiating one’s own cultural identity.”

Will you take part in this movement? Tell us why. Share your opinions and keep glued to this space for more scoops. Stay stylist!!!

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